Coca Cola Avatars in the real world

Whilst we may have missed the advertizing-fest that is the US Superbowl, we do atleast get to see some of the great ideas courtesy of youtube. For me the most significant was this one. (Thanks Roo for finding it first 🙂 )

It speaks for itself, but does have some subtle little niceties. What is does show is a mainstream appreciation that we all have various avatars and visual persona’s that we engage with anywhere and everywhere, on mobile devices, in coffee shops.
Mainstream appreciation of the adoption of this way of interacting?

12 thoughts on “Coca Cola Avatars in the real world

  1. Actually, I had a different take on the commercial’s message. It appeared to me that the avatars were a gentle riff on how people are absorbed by (therefore isolated by) their electronic devices and online pastimes.

    I’m thinking specifically of the orc who grabs blindly for the coke, the spaceman who walks against the door until the main character opens it for him, and the blue guy that walks right into the main character on the sidewalk.

    The message then becomes, “hey, look how coke unites us despite this self-absorbed, online society we’re growing into.”

    It was well produced.

  2. I actually intend to use this as a way of explaining the potential of AR and mixed reality to people who can’t comprehend the concepts.

  3. I’m with Logan. I read into it, “We might all be jumping off into virtual worlds, but Coke brings our humanity back into focus.” While cute, I was a little off-put by it as a virtual world enthusiast.

    Just my $.02.

  4. @logan @morris That is an interesting angle. Lots of people immersed and the lead guy helps them out as he is a coke drinker, such as the little av trying to get through the door. If coke is smoothing the way, bringing people back into focus then it is a recognition that there is a balance and that it is already happening. Hmmm suddenly I am thirtsy
    @csven yes its spot on for AR isnt it 🙂 Seeing things we cant normally see.

  5. …this might also remind us not to judge people on their external appearance alone — in real or virtual worlds.

    How easy would it be to discern characteristics from an avatar?
    – was the super-hero on the steps acting “in character” online, whilst seemingly displaying the opposite in real-life : by not offering to help the lady struggling with the pram…?

    – – –

    “open happiness” : how many get engrossed in their digital activities – to such an extent that they fail to recognise the people in their immediate environment? feeling as a person amongst people; vs feeling as the person amongst objects.

    …anyone care for some augmented refreshment? courtesy of coca-cola once again

  6. There is certainly a lot of truth in not judging people on external appearance alone. This tends to be an objection by some people to the use of avatars in virtual worlds, that the avatar may not be an accurate representation of the person that they wish to judge based on appearance. When in fact is is often the case the choice of character or look is often a clearer indication of how that person would like to be seen.
    The superhero avatar may well have been someone who wanted to learn to be more helpful and have more honour, but was struggling to come to terms with that, and had to practice it through online expression of that character.
    The other small AV constantly changing their apperence trying to find the one that they felt showed them, or their mood more appropriately is another example.
    The self selecting nature of both virtual worlds and online game environments, and social media site to some extent mean that I feel I connect with more people that I have more in common with than random strangers on the street. Though of course there are random strangers on every virtual street.
    I often use the example og my predator AV in second life. It is clear that I have chosen a science fiction AV, so it is a fair chance the instant someone sees me that I am a science fiction fan. The same would occur in physical space if I was wearing a t-shirt of the same character. However if both cases I was wearing a suit and looking the same as averyone else, that would emote something else, but provide less personal insight to the person seeing or meeting me.

  7. My personal favorite was the super hero ambivalent to the mother in need and the mother texting while swinging her child.

    I found this ad a pleasant, perfect walk down the fine line of showing how avatars are becoming mainstream virtual representations of ourselves and the importance of staying logged into real life. Both are critical parts of society today. It is not one v.s. the other.

  8. Pingback: Posted responses to cokes avatar ad on b … « Must … Write … Something

  9. Saw this ad in a article on Super Bowl commercials and this ad is a personal fave of mine, that’s why I google and chanced upon this site =D

    Another thing to note would be the song used in this ad. Very appropriate. People have become so isolated in their own (virtual) world, an invisible border or distance between one another. All strangers.

    There’s something more real in life, Coke, the common interest in most people and it helps to even connect strangers.

  10. Pingback: Loan | Rates | Mortgage

  11. Pingback: Avatares | From Lady Rasta

  12. Hey! Intressante post, helaas is mijn engels alleen niet zo goed. Ik kom zelf vaak op nederlandse msn websites. In nederland worden veel chat gerelateerde artikelen gepubliceerd.

Comments are closed.